There are no 4k cameras here, there are €300 mobile phones.

There are no rich, urban kids here with daddy's money, there are humble people struggling day after day.

There are no certificates or academic records here, there is a desire to learn, to improve, ambition to grow and a passion to create.

These are scars that no longer hurt but have left a permanent mark.

This is..

HARDCORE ZONE

Designed to have a space just for us. To unite hardcore lovers. Because... what better place, or what better spot than the Hardcore Zone? Fresh material to reflect who we are and what we like. That whole "with Jack and Jones" thing doesn't represent...

ZH IS BORN FROM PASSION:

A passion for hardcore and clothing design. A passion for something you truly love and are determined to do. A passion for wanting something better and escaping this dirty, corrupt system. A passion for giving our children what we couldn't have...

BORN FROM RAGE:

Zona Hardcore was born out of rage against the system's enslavement. Rage at endless workdays and meager wages... Rage at boss abuse... Rage at sacrificing yourself to enrich others.

HARDCORE ZONE IS OUR REBELLION

It is our freedom, because the rich already have a good position and the poor are already defeated and unable to fight.

We may be from the neighborhood, but we're not scum. We may be from the streets, but we're not trash.

Zona Hardcore represents the counterculture to today's classist and elitist society. Here, wealth doesn't rule. Here, no one looks down on anyone. Here, only what unites us matters:

WE ENJOYED HC LIKE KIDS

Because it is our cradle. It makes us cry and laugh with relief. It accompanies us through thick and thin.

SO HOW DO WE BEGIN?

We wanted to make fresh, high-quality clothing. Something different. To offer more variety and satisfy people who don't dress like a "gabber" or wear vintage clothes.

Mixing the old Spanish school with the new school and reviving the style of some 2000s brands that were with us as children.

At first there were three of us, but I ended up on my own. Eventually, I decided to make it work, and little by little I found people who would help me with this.

1. My supplier with his textile company. A trustworthy, humble man. I worked in your family workshop; good atmosphere and well paid. I wish all jobs were like that. Production circumstances and an even better salary led me to return to the hospitality industry.
2. A guy who takes care of making the most elaborate designs that he is commissioned to do.
3. Abraham, who is in charge of IG videos and in-person events.

What began as an idea and a dream gradually materialized. Today, I've met people who are like family to me, and that's priceless!

Now it's no longer a joke, it's my job now and I think it's amazing. I hope that one day I can make a living from this and dedicate myself to it completely.